Marketing: A Foundational Aspect of Growing Your Business | EP 049

Effective marketing is crucial to business success, yet many small business owners struggle with it. Marketing, like financial planning, requires expertise and a structured approach. In this episode of the Tax Talk Podcast, we are shedding some light on this topic. 

We are joined by Peter DeWit from EDGE Marketing & Design. We'll be exploring the most necessary marketing aspects for small business owners to understand and what you need to do to push forward with the next piece of your marketing puzzle.

Peter DeWit
EDGE Marketing & Design
peter@edgemarketing.ca
403-789-3343

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00:00 Intro
00:52 Overview of episode
02:04 Focus on what you got into business to do
07:12 The biggest challenges small businesses face with their marketing
15:10 Put strategy first
24:00 Areas of your business impacted by your marketing plan
31:58 Your most important marketing tool
37:31 When you should reach out to a marketing agency
40:56 Wrapping it all up

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