Trying to Beat “The Algorithm”? Do This Instead

Chasing hacks to “beat the algorithm” is a time sink. In this Tax Talk episode, Jared and Joe Whitbread cut through the noise and show you how small businesses actually win on social: by reverse-engineering their audience, showing consistent brand presence, and documenting the real work you do.

We break down why there isn’t one algorithm, how platforms read your behaviour, and why separating personal and business use matters. You’ll learn the simplest growth levers: consistency, engagement, and timing. We also cover ethics and authenticity, so you don’t tank your audience’s trust chasing trends.

What you’ll learn:

• There’s no single algorithm, and what platforms really track
• Align your content to your actual demographic
• Consistency > vira trends
• Authenticity and ethics
• Why your content should challenge and connect
• The anti-spam rule: stop cold-pitching; build relationships first

Find us at:

https://www.legacyllp.ca/

reception@legacyllp.ca

Need to get in touch with Joe?

Joe Whitbread

jsm) – Joe Social Media

whitbread@joesocialmedia.com

403-391-2553

Timestamps:

00:00 Kicking it off

00:43 Overview of the episode

01:20 What are algorithms?

06:00 The impact of algorithms on your business

17:11 Consistency, engagement & timing

25:02 Tool & tips for creating content

37:49 Wrapping it all up

#SocialMediaStrategy #SmallBusinessMarketing #Algorithm

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